Hire Staff

In a fiercely competitive recruitment industry, Hire Staff, an agency providing temporary and permanent staff across sectors (trades, construction, warehousing and logistics sectors, civil engineering and the corporate industry), sought the expertise of Raise Communications to amplify its presence and help attract new clients. This case study explores how Raise Communications strategically leveraged Hire Staff's significant financial growth and survey insights to propel the agency into the spotlight.

Purpose

Our primary goal was to position Hire Staff as a standout player in the recruitment market, emphasising its achievements and unique strengths. Leveraging data from a client and candidate survey, coupled with the agency's recent accolades in the Deloitte Fast 50 index and as the National Fastest Growing Service Business, the aim was to gain media attention and showcase Hire Staff's resilience in a challenging job market.

Plan

Raise Communications devised a comprehensive media relations campaign, crafting compelling releases and developing topical angles to capture the attention of prominent news and business media outlets. The strategy included highlighting Hire Staff's growth, innovation and ability to navigate a competitive industry.

Impact 

The proactive media relations campaign yielded significant results, securing a series of articles and interviews in top-tier business and news media outlets. Coverage included features in Stuff.co.nz, The National Business Review, NZ Business, Idealog, and various regional newspapers. The media showcased Hire Staff's achievements, growth trajectory, and dedication to deliver exceptional service. The media coverage secured contributed to increased visibility, helping attract new clients and reinforcing Hire Staff's position as an industry leader.

Raise Communications helped Hire Staff navigate a competitive recruitment landscape. The media coverage elevated the profile of Hire Staff and its founders and positioned them as pioneers in the recruitment sector. This case study underscores the effectiveness of purposeful communication in driving positive outcomes for purpose-driven businesses like Hire Staff.